Local doesn’t always mean
easier.
92% of the users won’t scroll past the “local pack” of results on Google’s first page of SERPs.
This is a highly valuable ranking since about 50% of local searches result in the user
visiting a business in-person.
Additionally, the pool of search results is much smaller compared to the millions of results
for a more generalized search. In this arena, a single wrong keyword choice can be the
difference between appearing in the first five search results and appearing as the 99th
result which is the same as not being listed at all.
Local doesn’t always
mean easier.
92% of the users won’t scroll past the “local pack” of results on Google’s first page of SERPs.This is a highly valuable ranking since about 50% of local searches result in the user visiting a business in-person.
Additionally, the pool of search results is much smaller compared to the millions of results for a more generalized search. In this arena, a single wrong keyword choice can be the difference between appearing in the first five search results and appearing as the 99th result which is the same as not being listed at all.
Aggressive Seo, SEO's local SEO strategies can...
- Assert your position as a local industry authority
- Outrank other local businesses online
- Engage more traffic to your website
- Increase leads and sales from local customers
Local SEO Strategies That Work
Citation Building
Just as good SEO is necessary for ranking high on SERPs, directory listings are necessary for online local customers to find you. Claiming directory listings in Yelp, Yellowpages, and other portals are called citation building.
Site Optimization
Site optimization focuses on improving website speed, performance, and user experience. It includes optimizing images, minimizing code, and ensuring mobile responsiveness. A well-optimized site ranks higher on search engines.
Citation Building
Just as good SEO is necessary for ranking high on SERPs, directory listings are necessary for online local customers to find you. Claiming directory listings in Yelp, Yellowpages, and other portals are called citation building.
Site Optimization
Site optimization focuses on improving website speed, performance, and user experience. It includes optimizing images, minimizing code, and ensuring mobile responsiveness. A well-optimized site ranks higher on search engines.
Localized Keywords
For any business to be ranked on Google, optimized keywords are a must, and they’re a cornerstone of great SEO campaigns for this reason. Local SEO demands the use of long-tail keywords, which are phrases that are longer than the average search query.
Small Business Link Building
If keywords are the cornerstone of a great SEO campaign, link building is at its core. Link building for local SEO functions much the same as with normal SEO, but its target websites are authoritative, high domain blogs and websites that specialize in your local area.
Localized Keywords
For any business to be ranked on Google, optimized keywords are a must, and they’re a cornerstone of great SEO campaigns for this reason. Local SEO demands the use of long-tail keywords, which are phrases that are longer than the average search query.
Small Business Link Building
If keywords are the cornerstone of a great SEO campaign, link building is at its core. Link building for local SEO functions much the same as with normal SEO, but its target websites are authoritative, high domain blogs and websites that specialize in your local area.